Partner Brand Manager

The Partnership’s People function remains critical to unlocking the success of our Partnership Plan, powering our collective commercial success, developing our leadership and people manager capability, enhancing Partner experience and delivering on the commitments of our Partnership model, today and in the years ahead.

As the Partner Brand Manager, you will lead the development and execution of our Partner brand strategy. Your critical mission will be to improve the connection between new and current Partners and our Partnership, and our Partner Difference, positioning us as an employer of choice.
This role involves collaboration with People Teams, Internal Communications, Brand and Marketing, and our Independent/Democratic teams to bring our Partner Value Proposition (PVP) to life throughout the entire Partner lifecycle, from attraction and onboarding to learning, progression, and exit

Salary - £55,000 - £86,700

Contract type - Permanent 

Working pattern/flexible working  - The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. 

The successful candidate will be expected to be in the Pimlico, London office 1 day a week to connect and on a more ad-hoc basis to attend key meetings. 

There will be a requirement to travel to the Bracknell office, when required.

Location - This role is a hybrid role. Home location is Pimlico, London.

Key Responsibilities

• Continuously evolve our Partner Brand Strategy and develop a plan of activity to bring it to life throughout the Partner lifecycle. Will align our strategy to Partnership Difference, our co ownership model and our business goals and objectives.

• Seek to strengthen our talent strategy and plans with strong Partner brand positioning.

• Own the Partner brand content strategy & plan and will deliver key messages using various people channels, working with People SMEs across the various Partner touchpoints/lifecycle.

• Help support / partner SMEs to ensure key channels reinforce key messages and serve the right content for increased connectivity to our Partner brand (e.g. platform content, including social media, film, etc)

• Plan and execute brand campaigns to enhance brand awareness and candidate / Partner engagement. Will work in collaboration with relevant SMEs to activate.

• Will engage with People Partners to understand critical talent groups and will shape tailored brand campaigns to aid talent attraction and retention.

• Will report on key partner brand metrics and KPI’s including Partner sentiment. Will test against external benchmarks in order to continually improve our proposition.

Essential skills/experience you’ll need

• Will have familiarity with engagement channels, including tools such as LinkedIn, and employer review sites such as Glassdoor and Indeed.

• Will have a strong understanding of Diversity and Inclusion and how it influences employer branding

• Will have strong working relationships with Marketing / Employer Brand consultancies in proposition and concept development.

• Has proven experience in storytelling, copywriting and communications. Preferably has experience in Employer Branding activity or digital marketing, for example at an employer brand consultancy. 

• Demonstrable experience working with People SME’s and People Partners, Internal Communications teams.

• Strong appreciation of Partner touchpoints through the lifecycle and can see how to engage audiences through different content and communications techniques.

• Experience of a multi site, multi brand organisation, with different propositions - customer and people.

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We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.  

We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.   

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect. 

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective. 

As Partners, we make all the difference. And, we all own it.  

Important points to note:  

It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you’ll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.  

We occasionally close vacancies early in the event we receive a high volume of applications, and therefore, we recommend you apply early. If you require a reasonable adjustment due to a disability which means you may need longer to complete your application please contact us as soon as possible.

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview. 

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