Online Trading Campaigns Manager

The Online Trade Campaigns Manager is responsible for defining and delivering campaigns and optimising key digital space across all Waitrose online channels, aligned with the Online trade plan priorities, to deliver a cohesive, inspirational, multi-channel and distinctly Waitrose experience.

You will be accountable for the creation and implementation of comprehensive, end-to-end online campaigns, including key space, establishing clear OKRs to support the wider team in delivering successful campaigns.

With a customer-centric and omnichannel approach, you will ensure a seamless experience across all platforms, catering to all stages of the customer lifecycle, whilst maintaining a cohesive on and off-site approach.

Collaborating with multiple teams including: Merchandising, Marketing (Customer), Trading, Customer Journey Management, Experimentation and Digital Product, you will identify innovative solutions to maximise Campaigns and Key space and the ongoing customer journeys across web, mobile, and App to maximise acquisition, retention and the agreed OKRs.

With a view to continuously improve campaigns, you will utilise multiple data sources to improve results both in season and refine the customer experience for future campaigns.

Through your Profession you will have the opportunity to develop and stretch personally and professionally to achieve your potential.

• Salary - £53,000.00 - £87,000.00 

• Salary up to £76k, depending on experience

• Contract type - This position is a Permanent opportunity

• Working pattern/flexible working - The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon the needs of your team and the wider business

• The Online Campaigns team aims for around 2+ day/s a week in the office to connect and on a more ad-hoc basis to attend key meetings. 

• Location - This role is a hybrid role home location is Bracknell

Key Responsibilities

Drive incremental value by defining, delivering, and optimizing online campaigns across Waitrose channels, ensuring alignment with trade plan priorities and tailoring to each online channel.

Lead the successful delivery of end-to-end seasonal, campaign, and event activities through effective team leadership and collaboration with working groups.

Establish and track OKRs through data analysis to ensure continuous campaign improvement and team success.

Identify and implement necessary digital development requirements for successful end-to-end campaigns, using data-driven insights.

Advocate for the online customer and their needs, leveraging data to inform and influence key stakeholders.

Essential skills/experience you’ll need

● Grocery eCommerce experience

● Trade and/or marketing campaign management

● Sound analytical and business insight skills with the ability to generate insight from data and translate these into actionable plans

● Experience working with Online Analytics tools such as Content Square and Google Analytics.

● Ability to influence across different departments

● Strong stakeholder management skills including senior leadership

● Leadership and people development

● Understanding of online customer journeys and marketing

We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.  

We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.   

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect. 

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective. 

As Partners, we make all the difference. And, we all own it.  

Important points to note:  

It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you’ll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.  

We occasionally close vacancies early in the event we receive a high volume of applications, and therefore, we recommend you apply early. If you require a reasonable adjustment due to a disability which means you may need longer to complete your application please contact us as soon as possible.

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview. 

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