Senior Marketing Manager

About the role

The John Lewis Money team is seeking a Senior Marketing Manager to drive customer-focused and commercially-driven marketing for their Insurance or Credit & Banking products.

You'll be responsible for the full lifecycle of marketing activities across all channels, from creative execution to performance analysis. You'll also contribute to annual business planning and leverage your deep understanding of the Financial Services sector, products, and regulations to ensure high-quality, best-in-class delivery.

• Salary range - £60,400.00 - £90,700.00

• Contract type - This is a permanent position

• Working pattern/flexible working - The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The team aims to be in the office 1 a week.

Key responsibilities

• You will create and execute acquisition focused marketing activity for your JL Money product(s), ensuring the creative direction utilises customer and market insight to align to both JL Money brand and category positionings, and effectively hand off the new customer for in-life management programmes which will be delivered by the C&CRM team.

• You will manage the performance of your marketing activity to generate new customer growth, demonstrating efficient and effective spend and budget management.

• Support the Marketing Strategy & Planning team to ensure the appropriate budget allocation across your area. You will be accountable for your product's marketing budget to support acquisition targets.

• Managing the responsibilities of direct reports, instilling a culture of continuous improvement in team outcomes and supporting individual and career growth, thus cultivating a collaborative and motivated team atmosphere.

• Ensure all work adheres to financial promotion regulation, leading your team with proficient knowledge and seasoned experience and promoting greater regulatory understanding in the wider team.

• Build relationships with counterparts in the wider Partnership - ensuring cross-sell opportunities in John Lewis and Waitrose are utilised.

• Be a primary marketing point of contact with the third party provider of your product(s) and represent Acquisition marketing at relevant meetings.

• Manage relevant agency relationships to ensure they have access to the right information to inform and enable them to deliver the quality of work that's expected. Manage contract negotiations and partner relationships to maximise value of activity.

• Management of all digital marketing activity (including but not limited to PPC, SEO, Programmatic Display & Video, Social & Affiliates)

• Overall responsibility for ensuring effective use of the digital marketing mix, focusing on biddable media to attain cost-effective direct sales.

• Champion integration of digital marketing activity across JLP to identify cross-product opportunities & to ensure customer-first alignment.

• Responsible for adhering to John Lewis policies & procedures within the legal and regulatory framework.

• Ensuring that all work complies with the Data Protection Act and adheres to all Partnership risk management and data security policies and methodologies.

Essential skills/experience you’ll need

• Extensive demonstrated experience in marketing with Through the Line executional capability in the Financial Services sector

• Proficiency in developing and managing growth marketing strategies and initiatives aimed at surpassing key performance goals

• Experience in people management

• Sound knowledge of the regulatory landscape and financial promotions principles

• Demonstrated financial insight and experience in managing budgets effectively

• Ability to thrive working in a rapidly evolving growth business
   

Desired Skills and Experience

• Retail /Omi/Product or Category marketing experience in a large organisation

• Experience working with a heritage brand

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The Partnership

We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.  

We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.   

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect. 

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective. 

As Partners, we make all the difference. And, we all own it.  

Important points to note:  

It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you’ll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.  

We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.  

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview. 

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