Retail Media Marketing Activation Manager – Technology

Retail Media is a key growth driver for the Partnership and a strategic priority across John Lewis. We are on an exciting transformation journey, evolving our capabilities to deliver more personalised customer experiences and create impactful Retail Media solutions for our strategic and emerging clients.

As a Retail Media Marketing Activation Manager, you will be responsible for delivering a variety of supplier-funded campaigns across our Technology category, managing both annual strategic plans and ad hoc campaign activity. You will work closely with clients, the Retail Media sales team, channel specialists and Category Marketing teams to execute campaigns through briefing and coordination, ensuring they are delivered effectively and against agreed objectives and timelines.

You will monitor campaign performance, support the preparation of PCA reports and work with the Retail Media sales team to communicate results back to clients, helping to inform future plans and investment. You’ll be highly organised, commercially minded and confident using insights and performance data to optimise campaign effectiveness and drive strong outcomes for clients.

In addition to your contractual pay, any time worked between 22:00 - 06:00 will attract Night Premium at a rate of £5.25 per hour. This will also apply to existing Partners who have enrolled onto Enhanced Hours Premium arrangements.

• Salary: £47,000.00 - £73,500.00 per annum

• Salary up to: £55,000.00 per annum dependant on skill and experience

• Contract type: This is a permanent position

• Hours and location of the role:

  • 35 hours per week

  • Your home location will be our London, Pimlico Head Office

  • This is a hybrid working role. The expectation is a minimum of 2-3 days per week in the office as team collaboration is critical in this role - core days vary between teams

• The role: This role sits within our Technology category however you will be expected to work flexibly across other categories where required

Key responsibilities:

• Deliver the annual calendar of initiatives and campaigns for your clients, managing campaigns from end to end

• Responsible for briefing and activating a variety of channels including (but not limited to): Display, Affiliates, CRM, In-Store, Social (Organic and Paid) etc.

• Deliver defined elements within an overall marketing campaign to support the Media Sales team, including the definition of the marketing brief, the channel and media plan, message hierarchy, creative execution, all the way through to delivery of the campaign itself being on time and on budget/adhere to SLAs

• Work with brand/seasonal campaign teams to coordinate supplier participation in brand and seasonal campaigns

• Monitor performance of the brand funded campaigns and support the preparation of PCA reports, working with the Retail Media Sales team to report performance back to clients and inform next year plans

• Build meaningful partnerships with key stakeholders; inspire, excite and motivate teams across the business, managing and fostering client relations

• Work to ensure the consistent implementation of activity across marketing, and work with implementation teams to enable effective delivery across other functions. Escalate risks and take decisive action to quickly resolve decision blockages; challenge where necessary

• Line manage a team of/a Retail Media Marketing Activation Assistant/s

Essential skills and/or experience you’ll need: 

• Significant experience in campaign delivery within a retail or retail media environment

• Full funnel experience of delivering end-to-end multi-channel campaigns

• Strategic brand management experience, project management experience, client management experience and/or people management experience

• Experience of owning/managing budgets

• Previous/current marketing/campaign activation experience

• Experience in marketing activation/optimising effectiveness of campaigns

• Experience of effectively servicing brands/clients in a marketing environment (Tech preferable)

• Experience working with external suppliers or agencies to activate media

Desirable skills and/or experience you may have: 

• Further qualifications in marketing or business

• Demonstrates a keen interest in/knowledge of changing trends in the retail media external landscape

• Experience working in a fast-paced, matrix organisation with multiple stakeholders

• Familiarity with media planning

• Experience communicating to senior stakeholders and clients

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We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.  

We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.   

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect. 

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective. 

As Partners, we make all the difference. And, we all own it.  

Important points to note:  

It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you’ll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.  

We occasionally close vacancies early in the event we receive a high volume of applications, and therefore, we recommend you apply early. If you require a reasonable adjustment due to a disability which means you may need longer to complete your application please contact us as soon as possible.

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview.