Lead Copywriter Financial Services

Join our John Lewis Financial Services team as a Lead Copywriter and take ownership of developing and crafting exceptional content for a wide array of projects. From impactful brand storytelling to effective direct response campaigns, you'll bring our brand to life through compelling language.

In this role, you will demonstrate your understanding of tone of voice guidelines and your wider knowledge of communication and language to deliver exceptional campaigns, customer, brand and service copy with flair and authority across multiple touchpoints and subject matter.

You will be the guardian of our brand and tone of voice guidelines, ensuring all our copy is on brand and compelling.

In addition to your contractual pay, any time worked between 22:00 - 06:00 will attract Night Premium at a rate of £5.25 per hour. This will also apply to existing Partners who have enrolled onto Enhanced Hours Premium arrangements.

At a Glance

• Expected salary - up to £70,000

• Contract type - This position is a 12 month Fixed Term Contract, internally known as a Secondment.

• Working pattern/flexible working -  The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The team meets on Monday in the office to connect and on a more ad-hoc basis as requested.   

Key responsibilities 

• You’ll be a guardian of our brand and tone of voice, you’ll champion great creative writing and support the wider team to feel confident using it.

• Best in class copywriting skills and experience to deliver exceptional brand, direct response and service creative, with flair and authority across multiple channels.

• Able to work collaboratively with the internal studio, third party writers and other areas of the business. Interpret creative briefs, and respond with a wide range of strong concepts, that lead to compelling campaigns and creative work. 

• Support junior members of the team across creative and content, ensuring understanding of how guidelines can be applied and challenged. Including proofreading and editing copy, making sure it’s on brand and in line with our tone of voice guidelines and briefs.

• You’ll ensure all copy produced meets Financial Promotions regulatory, legal and compliance standards. Along with ensuring it’s clear, fair and not misleading.

• Reviewing and reimagining (where appropriate) our existing suite of communications across multiple channels and platforms.

Essential skills/experience you’ll need

• Extensive proven experience of copywriting within a financial services organisation

• Experience working as part of a creative team, either in-house or agency

• A solid understanding of Financial Promotions regulatory, legal and compliance standards

• Significant experience writing copy for brand marketing campaigns, creative and service content, including for direct response campaigns

• Portfolio of work, including examples of cross-channel campaigns and concepting

• Experienced in writing for multiple channels and platforms

• Experience using Figma, Asana or similar tools for collaboration and project management would be advantageous 

We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.  

We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.   

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect. 

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective. 

As Partners, we make all the difference. And, we all own it.  

Important points to note:  

It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you’ll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.  

We occasionally close vacancies early in the event we receive a high volume of applications, and therefore, we recommend you apply early. If you require a reasonable adjustment due to a disability which means you may need longer to complete your application please contact us as soon as possible.

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview. 

Attachment: Download Job Attachment