Senior Digital Marketing Manager, Dishpatch

About the role

We have an exciting opportunity with a brand new role to join Dishpatch as a Senior Digital Marketing Manager, reporting into the CEO of Dishpatch.

Waitrose & Partners recently acquired Dishpatch, the meal-kit delivery service that provides restaurant-quality home dining made by some of the UK’s leading chefs.

So, what is Dishpatch? Dishpatch replicates a restaurant experience without leaving the house with chef-prepared dishes. Customers can choose from over 30 Dishpatch menus delivered to their doorstep nationally on Fridays – perfect timing for an indulgent weekend meal! Unlike other meal kit companies, Dishpatch’s dishes come pre-prepared with only a few simple steps to finish and serve, truly taking the hassle out of high-end home dining for our customers.

As a Senior Digital Marketing Manager you will be responsible for planning, implementing and optimising digital marketing activity for Dishpatch across our digital marketing channels (predominantly paid social, CRM and others) to drive new and existing customer growth.

• Expected salary - £55-000 - £65,000- (Depending on experience)

• Contract type - Permanent

• Interviews: 2 stage interview process, 1st stage likely virtual and 2nd stage in person

• Location: Hybrid - a mixture between our Dishpatch base in North Greenwich, London (likely 1-2 days per week) and home, with occasional travel to our Bracknell Waitrose head office campus

Key responsibilities 

• Performance marketing 

  • Skill and expertise required, before starting the role, in delivering digital marketing channels to drive business performance and deliver against KPI’s. Direct, hands-on experience required in Meta campaigns setup & optimisation, with the aptitude and ambition to develop into other channels whilst in the role (Affiliates, Google Adwords, Pinterest, TikTok etc)

• Digital awareness

  • Demonstrates an awareness and adoption of digital and social channels and technologies.  Embraces new ways of working with them to support our customer ambitions and future proof our business.

• Continuous improvement (CI)

  • Consistently demonstrates a continuous improvement mindset

• Data analysis

  • Evaluates and analyses different types of complex data objectively and sees patterns and meaning to establish the key relevant facts.  Uses this thinking to make credible recommendations to inform critical decision making.

• Outcome focus

  • Persists in the face of obstacles and overcomes barriers that arise, keeping focus on the desired outcome

Essential skills/experience you’ll need 

• Hands on experience in meta campaign setup, management and optimisation

• Deep experience working with creative teams to develop performance creative

• Strong understanding of overall and channel specific marketing KPIs

• Hands on experience with Google Analytics

• Good commercial awareness with accurate forecasting and cost control

• Successfully managing multiple stakeholders at senior levels, and excellent influencing skills 

• Ability to balance between customer insights and commercial outcomes

Desirable skills/experience you may have

• Understanding of latest trends in Paid Social creative

• Understanding of latest trends in Meta account setup and management

• Hands on experience in CRM campaign setup and management, including audience segmentation and lifecycle emails

• Hands on experience in other digital marketing channels (Google, Affiliates, Pinterest etc)

• Understanding of attribution modelling

• Hands on experience in other web analytics tools

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The Partnership

We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.  

We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.   

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect. 

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective. 

As Partners, we make all the difference. And, we all own it.  

Important points to note:  

It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you’ll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.  

We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.  

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview.