About the role

Join the John Lewis Financial Services Marketing team and be instrumental in shaping our marketing strategy! As our SEO Manager, you will be pivotal in creating and implementing SEO strategies across all our products in conjunction with the wider Marketing & Website Strategy .

This crucial marketing role involves creating and executing an SEO roadmap that aligns with the broader marketing strategy and drives sales through its effective implementation. A comprehensive understanding of SEO, including Technical, Content, Data, and Digital PR aspects, is essential.

• Salary - £45,000 - £71,000 per annum  

• Contract type - This position is a Permanent contract.

• Working pattern/flexible working - The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The team currently meet once a week in the office to connect and on a more ad-hoc basis to attend key meetings. 

• Location - This role is based at our Pimlico Head Office. 

Key responsibilities:

• Collaborate with the Senior Marketing Manager to strategise and enhance the SEO approach for John Lewis Finance across all digital platforms. This includes off-site, on-page, and site architecture.

• Leveraging all aspects of SEO to drive market share and cost-effective sales.

• Understanding key levers, tools, and reports to identify and implement strategies for incremental gains.

• Ensuring all marketing activities accurately reflect the John Lewis Finance brand.

• Representing and advocating for SEO requirements in campaign projects across the business to guarantee SEO-friendly implementations that deliver tangible benefits.

• Being responsible for creating a comprehensive method to gather insights, evaluate outcomes, and disseminate knowledge to the appropriate teams. This will demonstrate the omni-channel value of SEO activities to a wider group of stakeholders.

Essential skills/experience you’ll need:

• Extensive experience in SEO, covering both technical aspects and content enhancement

• Analytical skills with the ability to use performance data effectively to identify issues and opportunities, assess optimisation outcomes, and analyze competitor activity

• Ability to keep abreast of SEO industry updates, guidelines, and technologies to maintain best practice across all activities

• An understanding of LLM’s and how the search landscape is changing 

• Experience of multiple stakeholder management

Desirable skills/experience you may have:

• Experience of wider digital marketing channels and how they influence SEO and vice versa, specifically Aggregators, Social, Email, and PPC

• Extensive online experience in the finance sector

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The Partnership

We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.  

We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.   

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect. 

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective. 

As Partners, we make all the difference. And, we all own it.  

Important points to note:  

It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you’ll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.  

We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.  

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview. 

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