Omnichannel Growth Lead

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Salary - £76,800.00 - £123,000.00

Contract type - Permanent

Working pattern - The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the London head office and home based upon your personal needs whilst balancing the needs of the business.

Key Responsibilities

• Define the 3–5 year digital and omnichannel growth strategy for JohnLewis.com, mapping out "where to play / how to win" frameworks across conversion, customer lifetime value, marketplaces, and category expansion.

• Identify and prioritise large incremental growth opportunities by analysing macro retail trends, performance data (revenue, profit, traffic, AOV), and structural shifts like AI-driven discovery and social commerce.

• Build robust business cases and commercial frameworks with clear ROI, payback, and risk assessments, partnering closely with Finance to align growth levers to planning cycles and targets.

• Lead high-impact strategic programmes and incubation, acting as an internal “venture lead” to define MVPs, success metrics, and scaling plans for new digital propositions and AI-driven customer experiences.

• Produce ExCo-ready narratives and strategic choices that simplify complex ideas into clear decisions, framing trade-offs and risks with clarity for executive leadership.

• Drive cross-functional collaboration across Digital Trading, Commercial, Customer/CRM, Product & Technology, Supply Chain, and Retail teams to ensure growth strategies successfully translate into delivery roadmaps.

Essential skills/experience you’ll need

• 7–12 years in strategy, consulting, or digital commerce roles, with a proven track record of defining and delivering growth strategies in omnichannel retail.

• Advanced analytical capability and strong commercial acumen, with comfort handling data, financial modelling, ambiguity, and directly linking strategy to P&L impact.

• Executive-level communication and storytelling, with specific experience developing board-level strategy materials and framing complex choices clearly.

• Strategic clarity and intellect, demonstrating the ability to grasp new growth opportunities at pace and simplify complexity into actionable direction.

• Influence and stakeholder management, with the confidence to challenge, align, and collaborate with senior leadership across multiple business units.

• A strong bias for action and external curiosity, constantly scanning for market trends, competitor benchmarks and structural industry disruptions.

Desirable skills/experience you may have

• Top-tier professional background, with experience gained in a leading retailer or a top-tier consultancy (e.g., McKinsey & Company, Bain & Company).

• Deep digital commerce expertise, including a strong understanding of digital platforms, e-commerce trading, SEO, performance marketing economics, personalization, and CRM strategy.

• Future-focused retail knowledge, spanning marketplaces, direct-to-consumer (D2C) models, store operations, and the ongoing impact of AI/LLM on digital commerce.

• Proposition launch experience, with a background in successfully launching brand-new digital services, memberships, or curated business models from concept to execution.

   

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We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.  

We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.   

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect. 

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective. 

As Partners, we make all the difference. And, we all own it.  

Important points to note:  

It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you’ll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.  

We occasionally close vacancies early in the event we receive a high volume of applications, and therefore, we recommend you apply early. If you require a reasonable adjustment due to a disability which means you may need longer to complete your application please contact us as soon as possible.

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview. 

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