Local Marketing Senior Executive, Shop Social Media

Every one of our shops is unique, with its own community, distinct opportunities, and tailored challenges. At the John Lewis Partnership, we are on a mission to be the UK’s most inspiring omnichannel retailer, earning our customers’ trust and lifetime loyalty through unmatched curation, quality, personal customer service, and memorable experiences. As a Partner and co-owner, you won’t just represent an iconic British brand; you will actively shape how our shops connect with the people and places they serve.

In this high-impact role, you will act as the regional marketing champion across multiple shops, driving footfall by planning and delivering targeted, compelling local social media campaigns and influencer programmes. You will bridge the gap between national campaigns and local relevance, forging strategic relationships with shop stakeholders, central marketing teams and external agencies, while using data and customer insights to ensure maximum impact. If you are a creative, data-led social media marketer who thrives on stakeholder collaboration, agile execution, and empowering local teams, this is your opportunity to make a visible, lasting difference across our estate.

In addition to your contractual pay, any time worked between 22:00 - 06:00 will attract Night Premium at a rate of £4.75 per hour. This will also apply to existing Partners who have enrolled onto Enhanced Hours Premium arrangements.

• Salary up to: £43,000.00 per annum dependant on skill and experience
• Contract type: This is a fixed term contract opportunity until Jan 2028
• Hours and location of the role:
  • 35 hours per week
  • Your home location will be our London, Pimlico Head Office
  • This is a hybrid working role. The expectation is a minimum of 2-3 days per week in the office as team collaboration is critical in this role - core days are Wednesday and Thursday
• Start date: Please note that this role will start after 1 February 2027

Key responsibilities:

• Ownership and management of the local social media delivery platform to optimise all functionality across training, briefing and acquisition
• Brief writing and approvals - Weekly content topics for all shops, campaign briefs for all shops, single shop campaigns and category briefs
• Build and deliver an acquisition strategy for 2027 targeting a significant uplift in followers across all shops as well as a dedicated elevated strategy for priority shops (approx. 8)
• Own, coordinate and deliver all local influencer campaigns across planning, briefing and activation, working directly with our agency partner
• Increase visits from target customers to our local stores by identifying, planning, and executing local social media marketing that highlights reasons to visit JL shops
• Responsible for planning, activating and scaling social media as a local channel for shops
• You will represent multiple stores across the estate, ensuring strategies and frameworks drive efficiency when implementing
• This role will work to align our national marketing campaigns whilst ensuring messaging and initiatives resonate with the local community and their target audience
• Collaborating with internal teams to ensure alignment and effective execution of local social media
• Tracking and measuring the effectiveness of local social media and follower growth
• Responsible for efficiently and effectively deploying allocated marketing spend to deliver impactful social campaigns that drive consideration for multiple shops
• Supporting local teams in the effective implementation of local social marketing plans

Essential skills and/or experience you’ll need: 

• Specialism for great social content, influencer content and delivery of social strategy across 35 shops
• A proven understanding of marketing/campaign planning and delivery 
• An understanding of what makes a brilliant retailer: what it means to our customers and what the opportunities are
• Be an outstanding ambassador of John Lewis shops
• Activating shop plans and managing various stakeholders
• Customer facing or customer service experience
• Prioritising, organising and planning multiple activities and projects at the same time to meet strict deadlines
• Excellent stakeholder management, and ability to build relationships quickly

Desirable skills and/or experience you may have: 

• Delivery of marketing plans within a retail environment

We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.  

We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.   

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect. 

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective. 

As Partners, we make all the difference. And, we all own it.  

Important points to note:  

It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you’ll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.  

We occasionally close vacancies early in the event we receive a high volume of applications, and therefore, we recommend you apply early. If you require a reasonable adjustment due to a disability which means you may need longer to complete your application please contact us as soon as possible.

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview.