The 2025 John Lewis Christmas Advert is here

The 2025 Christmas advert from John Lewis has arrived, inviting the nation to say what they truly feel through the timeless power of thoughtful gifting.

90s dance icon Alison Limerick provides the soundtrack with her iconic hit ‘Where Love Lives’, with a newly reimagined version by globally acclaimed artist and producer Labrinth featuring in the Ad.

The campaign explores thoughtful gifting in a way that is new – but unmistakably John Lewis. The Ad focuses on a teenage son who uses music as a medium to express the feelings for his dad he can’t find the words for, ending with the strapline: “If you can’t find the words, find the gift.”

The Ad, created by Saatchi & Saatchi, takes viewers to Christmas Day in a family household. Passing a son who’s in his own world with headphones on, the focus shifts to the Dad, who is by the tree on his hands and knees clearing up discarded wrapping paper.

Amongst the wrapping paper, he discovers an unopened present marked ‘Dad’ with a smiley face. Inside is a vinyl record of  Where Love Lives by Alison Limerick. He heads straight to his record player and drops the needle gently into the groove. As the opening bars of the 90s classic fill the room, he closes his eyes – and the power of the music evokes a core memory, transporting him back to the 1990s he remembers and loves.

Viewers are then taken on the Dad’s journey as he loses himself in the music. Suddenly, he’s in a 90s club, dancing with his friends. Through the strobe lights he spots his teenage son across the crowd. Calling out to him, the son begins to fade beneath the flashing lights as the music swells to a crescendo.

In the flashes of the strobe lights, the Dad calls for his son who – not as a teen, but as a toddler, takes his first steps towards him. Another flash, and the Dad holds his newborn son bundled tightly in his arms. The music becomes a bridge between memory and love, between then and now.

The scene shifts back to the present day, as Labrinth’s newly reimagined version of the track echoes softly. The Dad is in the living room when his son comes down the stairs and catches him enjoying his gift. The son looks on, slightly embarrassed, until his Dad pulls him an embrace. They share a quiet, unspoken moment – a wordless “thank you”, carrying the weight of “I know we aren’t as close as we used to be but I love you.”