Published September 20, 2024

John Lewis continues to invest in customer experience with new Waterstones partnership

Waterstones bag outside John Lewis Oxford Street shop

John Lewis is thrilled to announce its new partnership with Waterstones which will see the launch of a new bookshop on 8 October in its flagship Oxford Street store, just in time for Christmas.

The collaboration is in line with our aim to invest in the record number of customers who shop with us and offer them an outstanding in-store experience. The partnership is a result of the rising demand for books at our stores and online, which has grown in recent years.

With a selection of nearly 20,000 books, including non-fiction, fiction and children’s books, Waterstones at John Lewis Oxford Street will appeal to casual browsers and avid readers alike. The experienced and passionate bookselling team will be on hand with reading recommendations and will also work on curating an exciting events programme.

The new Waterstones bookshop will be part of the extensive makeover currently underway at our Oxford Street store. This includes a brand new beauty hall, a newly opened rooftop bar and restaurant, and other investments across the store.

This partnership with Waterstone’s is just one of the ways in which we’re continuing to invest in our commitment to customers. With 56 cafes, restaurants, and bars across 36 stores, we’re dedicated to providing an inspirational shopping experience for customers.

“We’re delighted to partner with Waterstones, whose values and customer base are highly aligned with ours. We’re dedicated to offering our customers the best shopping experience possible, and this new bookshop is another way for us to invest in the customer offer, from our products and services to our complimentary hospitality offerings. With a record number of customers shopping with us, it is crucial for us to continue investing in our brand and customer proposition.” 

Katie Papakonstantinou, Director of Services & Hospitality for John Lewis

“We are thrilled to be working with John Lewis on this exciting new partnership and delighted to be returning to Oxford Street this Autumn. Waterstones at John Lewis Oxford Street will be an extensively ranged bookshop sited within this iconic flagship department store, perfect for browsing and a hub for author signings, with our booksellers on hand to offer expert customer guidance. We can’t wait to open our doors on Tuesday 8th October.” 

Kate Skipper, Chief Operating Officer, Waterstones

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