Senior Product Designer for Digital

We are seeking a proactive self-starter with strong UX and UI experience who can masterfully balance user needs with business goals. Do you thrive on identifying new opportunities and championing design thinking to challenge established ideas? If this sounds like you, we would love to hear from you!

As a Senior Product Designer for digital, you execute and deliver customer-centric product design in your product team, throughout the end-to-end design process, from initial discovery through to delivery and continuous iteration. Working on defined areas and medium complexity problem paces, either purely digital products across customer touchpoints and/or across digital and physical journeys.

You will feed into product vision and strategy for your area within team ceremonies and activities. With a high level of customer understanding and knowledge of commercial insights and metrics, you will build empathy and advocacy for the customer in your product team/area. You influence with design thinking methodologies, and use knowledge to elevate the product teams/areas product thinking and strategy.

You are comfortable communicating designs with stakeholders, the direction and progress of the customer experience in their product, and demonstrate a good understanding of design best practices. You understand the importance of using and contributing to a design system and the role it plays within Product Teams.

You are proficient at making the complex simple, using data and insights to create rewarding experiences. You implement intuitive, rich interfaces that demonstrate a clear understanding of the latest W3C accessibility standards.

Responsible for keeping yourself informed of design trends, good practice, and the latest in design thinking. You will also have the confidence and ability to share with your peers and apply this to your everyday role.

In addition to your contractual pay, any time worked between 22:00 - 06:00 will attract Night Premium at a rate of £5.25 per hour. This will also apply to existing Partners who have enrolled onto Enhanced Hours Premium arrangements.

• Expected salary up to - £65,000 depending on experience

• Contract type - This position is a Permanent contract.

• Working pattern/flexible working - The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The Product Design team aims for around 3 days a week in the office to connect and on a more ad-hoc basis to attend key meetings. 

• Location -  This role is based at our London Head Office campus in Pimlico. Please note, any cost incurred as a result of travel to the office is the responsibility of the successful candidate. There is no travel allowance for this role. 

• FYI next steps: - The application process requires you to upload recent portfolio / examples of your work as well as your CV and application answers. An initial shortlist will be invited to a virtual Portfolio review/screening call which will be held virtually w/c 15th June 2026 A final shortlist will then be invited to attend a formal interview (virtual - dates TBC), where you will be required to present a small project that will be provided to you in advance.   

Key responsibilities

• Working in a cross-functional product team, you'll be responsible for all design artefacts produced; from thoroughly planning and running discovery, and user journey mapping – through to the execution of final UI design details. Ideating, Sketching, Wireframing, Prototyping, Designing, and Delivering the end-to-end experience (UX and UI).

• Deeply understand the customers you're designing for. Whether it's joining user research sessions, learning from previous insights, reading data reports or briefing research and analysis, you'll strive to understand the what, why and how of the problems you're solving to ensure we don't just build the thing right, but we build the right thing.

• Capturing and analysing customer and business data to support decisions. Knowledge and understanding of researching methodologies such as inventory creation, data analytics, multi-variant testing, usability testing (remote and lab), heuristic analysis, competitor reviews, ethnographic studies, card sorting, surveys and similar activities. Partnering with user researchers to solve customer problems.

• You're pragmatic and able to balance the ideal experience with knowing where and when to make scoping trade-offs based on technical constraints, experimentation strategy or business risk.

• Planning and facilitating workshops and activities to establish customer, business and project requirements and to identify risks and dependencies. This includes running Google Sprints, visioning sessions, persona development, affinity and empathy mapping and end-to-end customer journey mapping (across digital and offline).

• Capturing user stories in Jira tickets with clear goals, hypotheses and acceptance criteria to inform the work.

• Being confident in using and contributing to a Design System, and using components to realise your designs. You will be collaborating with other designers to create accurate responsive designs and working with the development team to realise designs including interactive states and motion/animation.

• You create beautiful digital experiences that are accessible, intuitive, consistent and delightful. You are proud to be pixel perfect and attention to detail is part of your DNA. You have a strong appreciation for brand identity and design, can adhere to and promote brand guidelines, and understand when to creatively interpret them.

• Basic knowledge of front-end technologies and capable of seamless handoff to developers. As part of the quality assurance process, you will be responsible for reviewing the UI once in the development phase and diligently conducting touchpoint testing in both shops and digital, cross-browser and device testing.

• Advocating and implementing inclusive design solutions following W3C accessibility standards – as a digital retailer, we are committed to level AA conformance.

• Engaging and contributing to the Product Design Community as a whole, through sharing, seeking and giving feedback, sharing knowledge and bringing the outside in.

• Keeping well informed of trends and industry innovation and good practice plus dedicating effort to sharing this knowledge to the wider Product Design team.

• Take responsibility for actively engaging with change, and proactively taking ownership of personal development.

• Appreciate what different life experiences bring to the Partnership and the value this adds to unbiased and smarter decision making.

• Set the tone, context and outcomes for the team with the voice of the customer at the heart.

Key Skills

Being embedded in an established product area with a team already in place will put these skills to the test from day one so the successful candidate must be able to demonstrate these key skills at an advanced level.

• Expert and advocate of a User Centred Design Process/Design Thinking.

• Ideating, Sketching, Wireframing, Prototyping, Designing the end to end experience (UX and UI).

• Customer journey mapping and user flows.

• User research fundamentals. Partnering with user researchers to solve customer problems.

• Capturing and analysing customer and business data and insights and utilise this through your work.

• Planning and facilitating workshops throughout the design process.

• Desk research - heuristic analysis, competitor analysis.

• Responsive design.

• Understanding of visual, content and brand-styles design.

• QA testing.

• Decision Making.

• Digital Expertise.

• Communication & influencing skills, dialling up through ‘storytelling’ approach.

• Relationship building.

• Continuous improvement.

• Proficient in using digital design tools i.e. Figma.

• Creativity & Innovation.

• Collaboration and community engagement.

• Stakeholder Management, engagement and influencing

Essential skills/experience you’ll need

• Experience working as part of a Product Team in an agile environment

• Experience working through the Product Design lifecycle from discovery / research through to the final UI design with a portfolio to showcase this work.

• Experience with agile working methodologies.

• Ability to think at a high level about product strategy and clearly articulate design decisions.

• Understanding of the technical implications of design decisions.

• Strong understanding of the value of UI style guides and components. Experience using and helping to maintain a design system.

• Passion for problem solving and UX Design.

• A basic understanding of front end technologies code (HTML, CSS) and/or Native design technologies.

• Working knowledge of W3C Accessibility standards.

• Excellent communication skills and people-focused design mentality to help set up frameworks and brainstorm initial.

• Proficient in using digital design tools i.e. Figma

Desirable skills/experience you may have 

•  Helping inform business decisions and roadmaps by using a design thinking approach.

• Omnichannel, retail or e-commerce experience. Designing for store-based digital and physical products, services and experiences.

• Experience working with modern design tools like Figma, Miro, Adobe Creative Cloud

• Experience conducting research.

• Desk research - heuristic analysis, competitor analysis.

• Previous experience with animation/motion/interaction design, native app design, or brand/visual/graphic design.

• First hand experience with front-end development. Ability to understand advanced languages such as React, Swift etc.

For internal use only

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We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.  

We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.   

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect. 

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective. 

As Partners, we make all the difference. And, we all own it.  

Important points to note:  

It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you’ll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.  

We occasionally close vacancies early in the event we receive a high volume of applications, and therefore, we recommend you apply early. If you require a reasonable adjustment due to a disability which means you may need longer to complete your application please contact us as soon as possible.

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview. 

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