SEO Copywriter, Financial Services

Job Type Comms and Marketing
Location London - Victoria
Partnership Level 9
Closing Date 02/10/2022
Vacancy Type Permanent
Salary £25,200.00 - £34,500.00
Salary Frequency Annual
Hours of Work 35


We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where it is possible to do so. Please discuss this further with the hiring manager during your interview.


Working in Partnership for a happier world – our shared Purpose that guides us in everything we do and inspires 3 important principles; happier people, happier business, happier world. The John Lewis Partnership is a truly unique business, one that seeks to make a positive difference to the lives of everyone.


John Lewis Financial Services is a growing area of the Partnership, our Financial Services team is responsible for a distinct and differentiated set of products with an accelerating growth of nearly 3x y-o-y in profits, which means there has never been a more exciting time to join us. 

You can proudly be yourself at the John Lewis Partnership and our people make us a truly inclusive place to work.



You will:

1. Produce strong long and short-form optimised content for blogs and product pages

2. Identify the best format to create impactful communication and content

3. Implement day-to-day optimisations to SEO campaigns by implementing on-page optimisation, including writing metadata

4. Contribute to shaping our content campaign strategy, performing keyword research, content gap analysis, and competitor research to inform copywriting

5. Review and edit content were necessary

6. Collaborate alongside multiple teams & cross-departments

7. Be responsible for supporting the SEO manager to deliver unique, engaging marketing content that reflects our brand, brings our products to life, and drives organic traffic

8. Ensure that the brand is accurately reflected in the marketing activity.


  • Exceptional copywriting ability with a comprehensive understanding of grammar

  • Good understanding of copywriting for the web and copywriting for Financial services

  • Creative thinker, delivering inspiring and relevant content

  • A keen eye for detail, as well as excellent proofreading and editing skills

  • Ability to adapt writing style to fit in with John Lewis Finance tone of voice

  • Excellent written and verbal communication skills.

What else you could bring

  • You are familiar with the financial services industry trends and competition, identify strategic opportunities

  • Strong understanding of SEO Copywriting

  • An understanding of Google’s EAT and how this affect content

  • Building a strong author profile within finance or as a copywriter.

Additional Information

  • We occasionally close vacancies early in the event that we receive a high volume of applications. Therefore we recommend you apply as soon as possible.




Duties and Responsibilities

Visit - & to know more about our Work culture and FS offerings

We positively celebrate Diversity & Inclusion in the John Lewis Partnership. Our aim is to become the UK’s most inclusive business - for our Partners and for our customers, reflecting and connecting with the diverse communities that we serve. We want people from all walks of life to feel valued for their individuality, thrive in our business and share a sense of belonging. To find out more about D&I in the John Lewis Partnership visit this site -


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