Senior Communications Officer, Menswear

Job Type Marketing & Communications
Region London
Location Victoria
Preferred Hours Full Time
Partnership Level
Closing Date 22/1/2019
Vacancy Type
Fixed Term - 6 Months
Salary £34,500 - £46,700
Salary Frequency per annum
Hours of Work
35 hours per week
Monday - Friday

Flexibility will be required due to the nature of the role

Duties & Responsibilities

We have big plans for our menswear collections this year and so we need a talented and experienced menswear senior communications officer level to join our in-house fashion communications team. You'll lead on the creation and implementation of the communications and influencer strategy to support the project, which is part of the wider ambition to reinvent the department store.

In this role you'll:
- Create, develop and sell-in an effective global menswear press strategy and calendar that is aligned with the rest of the fashion team, this will include new launches and seasonal trends and reflective of the overall brand direction.
- Oversee and managed the day to day running of our specialist menswear PR agency
- Strategically develop brand positioning and awareness through fostering and maintaining excellent relationships among press, media and influencers
- Act as communications lead internally for the project, representing a point of view and collaborating with relevant teams
- Manage all image and sample requests for menswear.
- Pitch and present features and product placement in line with the brand, in close collaboration with internal teams
- In close collaboration with the womenswear senior press officer, identify opportunities and maintain our celebrity seeding/gifting strategy
- Support in the production of imagery - ad campaign, look book for the menswear category
- Coordinate, manage and promote press events and other brand related events
- Ensure that press coverage is managed, monitored and evaluated ensuring that ROI is optimised
- Ensure the PR strategy is consistently executed at a regional level
- Oversee the effective management of media responses/ enquiries, acting as a point of escalation where required
- Monitor trends within the industry and feed ideas into future development / stories
- Be responsible for acting as an ambassador of the brand at all times

Job Requirements

This role requires an experienced senior communications officer who has a range of connections in the media and is confident and comfortable liaising and communicating with the media in whatever form is required, i.e journalists, influencers, stylists etc.

Long project management skills are also required with the ability to work on more than one at once.

Previous experience of events management and a real passion for fashion are also required.

Required essential experience skills and qualifications

- Established media and influencer relationships to draw upon and proven experience in building relationships with key stakeholders
- Comprehensive knowledge of the menswear retail, media and influencer market
- Proven experience in creating creative and passionate product stories
- Experience of dealing with and influencing senior stakeholders
- Excellent written and verbal communication skills
- Excellent data and evaluation skills to clearly demonstrate the ROI
- Ability to manage multiple projects, campaigns and events in a fast-paced, deadline-driven environment

Required desirable experience skills and qualifications

- Highly organised and self-motivated
- Determination and ability to lead multiple projects with attention to detail
- Creative and strategic thinker
- Strong verbal and presentation skills
- Set high standards of excellence within the comms team

Please consider the following when making your application:
- We reserve the right to close vacancies early in light of a large response
- Print off the job description now if you require it
- Ensure you have an up-to-date CV

This role is subject to pre-employment screening checks
Please click here to view & download the job description  


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