Marketing Planning Lead - Optimisation

Job Type Marketing & Communications
Region London
Location Victoria
Preferred Hours Full Time
Partnership Level
This role is at Partnership Level 6 and includes entitlement to the following additional benefits:
  • Invitation to join the Bupa Private Medical Insurance scheme
  • 5 weeks holiday
Further details will be provided at interview and upon successful offer
Closing Date 6/9/2019
Vacancy Type
Salary £51,800 - £68,000
Salary Frequency per annum
Hours of Work
35 hours per week
Monday - Friday 9:00 - 17:30

We have a number of different ways to work flexibly so at your interview feel free to talk about what flexibility means to you. There are no guarantees however it may open the door to not only a new role but a new way of working.

Duties & Responsibilities

As the retail world changes around us, we're continually evolving our strategy and our proposition to lead the way in meeting the needs of our customers, and to stay ahead of our competitors; making it a really exciting time to be joining the partnership.

We are currently looking to recruit an enthusiastic Marketing Planning Lead for Optimisation, to join the team on a permanent basis.

This is one of three planning lead roles that work together across our three business horizons. This role will be responsible for optimising the entire marketing plan for John Lewis & Partners, ensuring the activity maximises our sales and profit targets on a 6 month rolling cycle. Working closely with the marketing senior leadership team, finance and customer insight and trading teams, you will lead a matrix team to ensure the activation plan is strongly executed, adapted where necessary to respond to tactical trading opportunities and provide unbiased 360 channel recommendations based on insight and commercial value. You will be the central marketing point of contact responsible for ensuring the plan leading up to go live is as dynamic and accurate as possible, then after go live provide regular performance updates to the marketing team and leadership teams weekly, periodically, quarterly and at the half.

You'll represent marketing best practice across a full channel mix and work closely with other planning roles across the wider business, especially within the John Lewis & Partners Customer directorate and Waitrose & Partners planning team.

Job Requirements

Passionate commercially minded, agile planner, comfortable with ambiguity, working at pace and under pressure. Broad knowledge of all marketing channels and levers as well as a good understanding of how online and shops operate. Role models customer first, data-led decision making within Marketing and the wider business to ensure trade is optimised across all channels with an entrepreneurial spirit. Strong communicator, not afraid to challenge and able to represent Marketing with authority outwardly at senior level meetings.

Required essential experience skills and qualifications

- Clear evidence of driving in-flight marketing optimisation to deliver maximum value in a high profile, complex consumer brand (eg. multiple verticles or brands)
- Strong commercial awareness, numeracy and analytical skills base
- A good understanding of the entire marketing mix and levers for growth and investment dynamics
- Strong digital marketing experience

Internal use only:

- Success in leading and influencing cross-functional matrix teams
- Clear evidence of outstanding planning and budgeting experience (+£10M)
- Great attention to detail and ability to handle fast paced complexity and change
- Excellent at simple, precise communication, building relationships with all levels and the ability to influence results driven retail leadership teams
- Strong Google Sheets/Excel and Google Slides/PowerPoint skills
- A passion for marketing and retail
Click here to view the full job description  


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