John Lewis Financial Services is a growing area of the Partnership and we want you to help us achieve our ambitious plans. Our Financial Services team is responsible for a distinct and differentiated set of Financial Services products with significantly accelerating growth which means there has never been a more exciting time to join us. You can proudly be yourself at the John Lewis Partnership and our people make us a truly inclusive place to work.
What’s the role about?
As a Campaign Manager in the Marketing profession, you will manage and develop end to end marketing campaigns, to address specific business or customer objectives across John Lewis Financial Services. You will work across all product lines including, Savings & Investments, Insurance and Credit Cards.
You'll be highly organised, adept in working with insight and customer segmentation, with an eye on driving effective campaign outcomes. Accountable for the development and delivery of end to end campaign activity across Customer and Marketing touchpoints. You will manage the total campaign budget and ensure it is correctly allocated, to deliver the maximum return on investment and against the campaign objectives.
You will have a thorough understanding and passion for marketing, making use of a variety of marketing best practices to meet objectives set. You'll have strong commercial acumen, a good ability to interpret insight and data, a natural creativity and work well under pressure. Your ability to deliver compelling presentations will be regularly used and you will be a collaborative and proactive team member.
What will you be doing?
Supporting the end to end delivery of defined product marketing campaigns, leading the definition of the marketing brief including taking responsibility for the total campaign budget, message hierarchy and creative execution. Seeing this all the way through to delivery of the campaign itself, ensuring this is on time and on budget.
You will need to build strong cross-functional relationships and collaborative ways of working with business/channel owners, to define the requirements and shape the marketing campaign strategy.
Supporting individual briefs and cross-channel campaign ideas, from development to delivery across channels in a timely way and taking overall ownership of campaign measurement. As a result you will set and communicate a clear and compelling vision including clear, trackable customer objectives that will enable success of activity to be evaluated.
Implement clear marketing briefs and direction on channel mix to marketing teams, creating a mix which is effective in achieving the relevant objectives and takes into account channel requirement.
Influence and motivate both team members and matrix teams to support delivery of the Marketing Campaign. You will understand and navigate the priorities and challenges.
Work with the Senior Campaign Manager to ensure the consistent implementation of activity across marketing, and work with implementation teams to enable effective delivery across other functions. Escalate risks and take decisive action to quickly resolve decision blockages.
What you'll have
Marketing experience in a multi-channel consumer brand.
Experience managing large-scale 360 campaigns, across paid media and owned channels. Should be familiar working with creative/media agency partners and in-house teams to deliver these.
In depth understanding of omni channel marketing.
Evidence of developing creative ideas, working with stakeholders to produce bespoke campaign assets, including stills and motion shoots.
Commercial awareness with accurate forecasting and budgeting, overseeing significant marketing investments.
Evidence of customer orientation, effective stakeholder management and planning and prioritisation.
Evidence of analytical thinking and ability to interrogate and interpret data from multiple sources.
Evidence of clear and effective presentation skills and experience presenting to senior business leaders.
What else could you bring?
Marketing/Business degree or equivalent.
Chartered Institute of Marketing Diploma.
Experience working in Financial Services preferred
The application form consists of a CV upload, an online test followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time. (If internal, check your Workday notifications)
We occasionally close vacancies early in the event we receive a high volume of applications. Therefore, we recommend you apply early
If internal, please ensure you apply via Workday and not jlpjobs.
As a business we encourage flexible working. We have a number of different ways to work flexibly, so at your interview feel free to talk about what flexibility means to you. There are no guarantees, however, examples of how our Partners already work flexibly include part-time, job share, home working and compressed hours.
To view the job description:-
External candidates- view via the attachment
Internal candidates- view the job description in this folder using your internal email address only:-
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We positively celebrate Diversity & Inclusion in the John Lewis Partnership. Our aim is to become the UK’s most inclusive business - for our Partners and for our customers, reflecting and connecting with the diverse communities that we serve. We want people from all walks of life to feel valued for their individuality, thrive in our business and share a sense of belonging. To find out more about D&I in the John Lewis Partnership visit this site - https://www.jlpjobs.com/about/diversityandinclusion/ We have a number of different ways to work flexibly so, at your interview, feel free to talk about what flexibility means to you. There are no guarantees, however, it may open the door to not only a new role but a new way of working.
Attachment: Job Outline FS Marketing Campaign Manager.pdf
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