What's the role about?
John Lewis is here to inspire, delight and assure Britain’s shoppers in those moments that matter throughout life, and our Trading, Customer and Channel (Online and Retail) teams are right at the heart of that customer experience. Collectively, and collaborating with Partners in other teams, Partners in this directorate will be responsible for designing and delivering a transformation of our propositions, both in store and online, to restore our profitability and elevate our customer service.
As the Digital Marketing Lead (Paid Search & Programmatic), you are accountable for strategy development and overall delivery of Paid Search and Programmatic channels. You will lead your teams to design and deliver best-in-class programmes in collaboration with internal and external teams. You will be accountable for a £50 million digital marketing budget, a significant portion of which is allocated to Paid Search.
What will you be doing?
You will have overall accountability for strategy development for Paid Search and Programmatic channels.
You will work closely with the PPC team leader and the large in-house PPC team, and the in-house programmatic team and media agency.
You will be the main point of contact for senior stakeholders.
Lead the team to execute against the roadmap, working in broader matrix teams with stakeholders from across John Lewis Customer.
Instill a culture of high performance and customer centric thinking across the immediate team and cross functionally
What you’ll have
You are a Paid Search expert. Ideally with deep knowledge of Programmatic advertising.
Ideally you have experience running large scale Paid Search campaigns for a leading retail business.
Previous experience of senior level stakeholder management, distilling and communicating complex narratives.
Evidence of hands-on paid search and digital display marketing experience, and leading high performance teams in these disciplines.
Analytical mindset, comfortable analysing large data sets to surface actionable insights.
Challenger mindset who is constantly looking to find incremental gains and leverages innovative thinking to drive the agenda
Evidence of ability to develop performance forecasts, and roadmap of channel initiatives.
What else could you bring?
Strong online experience within retail vertical
Demonstrable understanding of full funnel marketing to influence customer behaviour
Deep knowledge of digital marketing and martech ecosystem
As a business we encourage flexible working. We have a number of different ways to work flexibly, so at your interview feel free to talk about what flexibility means to you. There are no guarantees, however, examples of how our Partners already work flexibly include part-time, job share, home working and compressed hours.
We positively celebrate Diversity & Inclusion in the John Lewis Partnership. Our aim is to become the UK’s most inclusive business - for our Partners and for our customers, reflecting and connecting with the diverse communities that we serve. We want people from all walks of life to feel valued for their individuality, thrive in our business and share a sense of belonging. To find out more about D&I in the John Lewis Partnership click here - https://www.jlpjobs.com/about/diversityandinclusion/