CRM Campaign Analyst

Job Type Comms & Marketing
Location Bracknell Campus
Partnership Level 7
Closing Date 24/07/2024
Vacancy Type Permanent
Salary £42,700.00 - £64,000.00 Annual
Salary Frequency Annual
Hours of Work 35

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We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where it is possible to do so. Please discuss this further with the hiring manager during your interview.

Our Purpose

Working in Partnership for a happier world – our shared Purpose that guides us in everything we do and inspires 3 important principles; happier people, happier business, happier world. The John Lewis Partnership is a truly unique business, one that seeks to make a positive difference to the lives of everyone.

At a Glance

  • Contract Type: Permanent

  • Location: Bracknell based with hybrid working with the expectation to come into the office 1-2 days per week

  • Salary Range: £42,700.00 - £64,000.00 per annum

  • Partnership Level: 7


About the role 

We have an exciting opportunity to join the Waitrose Marketing team as a CRM Campaign Analyst.

As we transform our approach to CRM we are looking for someone to support with the activation of first party data across our channels. The successful candidate will be analytically minded, co-create campaign selections alongside our CRM managers to enhance our targeting and communication strategy as well as digging deep into the data to get insights that will drive improvements across our campaigns. 

This role will work closely with our data, insights and analytics teams to ensure gold standard measurement across our CRM activity and be able to bring their specialism to provide recommendations both to campaigns and to wider CRM strategy. 

This role will incorporate audience building for digital and social channels as well so an understanding of digital advertising is desirable. 


Key Responsibilities Including but not limited to 

To design and create customer selections and output of customer data for email, push, sms, direct marketing, social and digital audiences.

To work closely with the CRM Managers to understand Waitrose campaign targeting needs;

translate campaign briefs into effective targeting and audience selection to meet commercial and business objectives and enable relevant communications for multiple audiences and segmentations. 

Identify and interpret new opportunities or improvements to meet goals and ambitions for our CRM communication programmes

Support and input into data strategies to ensure that CRM and broader Channels team have access to the required data to enhance our communications and deliver against our strategy. 

Support and enable automation across selections to streamline processes


Essential skills you’ll need 

  • CRM analyst experience working in a fast paced, large scale organisation with a sizeable customer base 

  • Solid experience in designing targeting for complex dynamic campaigns across multiple platforms

  • Strong Salesforce experience within audience builder and automation studio 

  • Strong SQL and data manipulation skills

  • Analytical and comfortable challenging status quo 

  • Great understanding of global best practices of email marketing, digital marketing, and data-driven marketing ideally in retail

  • Ability of crafting a narrative with actionable recommendations with commercial relevance

  • Good verbal and written communication skills

Desirable skills 

  • Digital and/or social advertising experience 

  • Tableau experience  

Benefits of the Partnership and the role: 

  • 🏖️ - Full - time working holiday entitlement 25 days holiday, plus public and bank holidays

  • ⚖ - Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy

  • 🐷 - Defined Contribution pension scheme where your contributions will be matched by the Partnership (up to 8% of pay) and, after three years’ service, you’ll receive an additional Partnership contribution of 4% of pay, regardless of whether you pay in or not

  • 🤑 - You’ll get Partnership discount in store and online once you complete Probation. That’s 25% off in John Lewis & Partners (12% off electrical products) and 20% in Waitrose & Partners. You’ll also be able to nominate someone you live with to share your discount

  • 🚴 -  Simple cycle to work support scheme

  • 🏰 - We’re really proud of our exclusive hotels based in some of Britain’s most beautiful areas and once you’ve been with us for three months, you’re welcome to explore them

  • 🌱 -  Learn more about our extensive range of exciting benefits that you could enjoy when you join us, visit - 


Next Steps 

  • The application form consists of a Portfolio upload and CV upload followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time. (If internal, check your Workday notifications and see further guidance on the PDW under "Internal application process").

  • Once you've submitted an application the next steps of the process, if successful, are likely to include a 1st stage interview.

  • You'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you. 

  • Thanks for your patience in the meantime and for showing an interest in joining JLP. 

We occasionally close vacancies early in the event we receive a high volume of applications. Therefore, we recommend you apply early 

You can view a copy of the full job outline here (internal only)

Internal use only




At the John Lewis Partnership, we embrace our differences. We want you to be you. Because, well, we know you're at your best when you're free to be yourself. Being a truly inclusive employer to us means creating an environment which celebrates your contribution, regardless of age, gender, race, ethnicity, disability, sexual orientation, social background, religion or belief. It's why we've set our own aim to become the UK’s most inclusive business - for our Partners (employees) and our customers. We firmly believe that our future success lies in diversity of thought from all Partners and it's integral in our mission to build a happier world. We welcome applications from everyone interested in working for us. And, once you're a Partner, your differences will make all the difference. Find out more about D&I in the Partnership here -

Attachment: CRM-Campaign-Analyst-L7-JO-template.pdf

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