Comms Strategy & Campaign Planning Manager

Job Type Comms and Marketing
Location London - Victoria
Additional Locations London - Home Worker
Partnership Level 6
Closing Date 20/06/2021
Vacancy Type Permanent
Salary £53,000.00 - £74,900.00
Salary Frequency Annual
Hours of Work Various full-time hours required


Pay rates are negotiable dependent on relevant skills and experience.


What's the role about:

As the Communications Strategy & Campaign Planning Manager in the Marketing profession you will play a key role in supporting the planning process, governance and prioritisation of all marketing activities into a clear marketing communications plan. The plan will span all marketing campaigns, including product-led campaigns (Homeware, Tech, Fashion, Financial Services, B2B, supplier funded campaigns and services) and brand campaigns (such as Christmas, seasonal, Sale and cross-category advertising).

The successful candidate will have strong organisational and collaboration skills to support the prioritisation and communication of the marketing comms and campaign plan. You will be confident in presenting internally to senior stakeholders and the ability to challenge when required. This role relies on managing multiple inputs and complexity, and your ability to work under pressure and turn complexity into clarity is key to aid the delivery of the comms strategy and plan. 

What you’ll be doing:

Creating the communications strategy for the campaigns team, and building the customer campaigns plan for the whole of John Lewis marketing. This includes planning for all 360 channels, giving a view of which messages different audiences will see at any given time. You will work closely with the senior campaign managers, ensuring that their creative campaigns fit coherently into your strategy and campaign lay-down. You will also have an eye on resource capacity across the team, budgets by campaign and campaign delivery dates. You will play a critical and central role in the function of our marketing department.

You will own the overarching comms brief and media approach (channel neutral) in response to the Customer plan and work with our comms agency for support and input. Clearly articulating the ‘ownership of message’ hierarchy for the brand and what we consistently want to communicate

You will define role the of media including role of channels and audience targeting

Taking responsibility for the  marketing calendar and seasonal lay-down, you will be working closely with Customer planning to ensure it is reflective of our customer plan by brand and business area. You will also update the framework on a quarterly basis, planning in line with our planning cycle.  You will also be supporting the planning team by aligning with them to define marketing comms requirements by business area/CPG function. 

You will manage and own the overall critical path for campaign management and work closely with the campaigns team to set direction for each quarter including message hierarchy, budget allocation and campaign classification

Delivering regular briefings in a timely manner to all marketing and content teams will  ensure our messages are prioritised and delivered in a timely way, reflecting the business objectives and priority initiatives on the marketing plan

You will support key internal governance e.g. Creative Review to ensure appropriate controls are in place to ensure customer communications are delivered in line with comms strategy and plan.


What you’ll have:

  • Significant Experience in planning 360 Marketing comms for a high profile multi-channel consumer brand or agency, including digital, social, physical and traditional ATL channels, both paid and own channel.

  • Experience in developing marketing comms strategies and plans.

  • Experience working with creative / media agency partners and in-house creative teams.

  • Experience in audience planning, ensuring multiple messages are delivered to the right consumer at the right time.

  • Broad knowledge of all 360 marketing channels, how they work and how to plan for them.

  • Commercial awareness with accurate forecasting and budgeting.

  • Evidence of customer orientation, effective stakeholder management and planning and prioritisation.

  • Evidence of analytical thinking and ability to interrogate and interpret data from multiple sources.

  • Evidence of clear and effective presentation skills and experience presenting to senior business leaders. 

  • Excellent relationship management with both internal and external stakeholders.

What else you could bring:

  • Experience of working in an agency or within a large organisation. 

  • Marketing/Business degree or equivalent.

  • Chartered Institute of Marketing Diploma.

Additional Information:

We occasionally close vacancies early in the event that we receive a high volume of applications. Therefore we recommend you apply as soon as possible. 

The application form consists of a CV upload, an online test followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time. 

We have a number of different ways to work flexibly so at your interview feel free to talk about what flexibility means to you. There are no guarantees, however, it may open the door to not only a new role but a new way of working.



Duties and Responsibilities

This is an exciting opportunity to define our marketing comms strategy including who we should target, how we should target them and to create a high level campaign plan of what we should communicate, when, and via which 360 marketing channels.

We positively celebrate Diversity & Inclusion in the John Lewis Partnership. Our aim is to become the UK’s most inclusive business - for our Partners and for our customers, reflecting and connecting with the diverse communities that we serve. We want people from all walks of life to feel valued for their individuality, thrive in our business and share a sense of belonging. To find out more about D&I in the John Lewis Partnership click here -


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